Hackathon Tech Infrastructure

Organizing the 'Ultimate Brand Challenge' for grade IX-XII students at Cambridge International School Amritsar—a multi-year event teaching practical marketing strategies, from building hypothetical brands to rebooting legacy companies.

The Roadblock

High school students needed practical, hands-on experience with real-world modern marketing concepts rather than just theoretical classroom knowledge.

Tech Innovation / Strategy

Since 2024, we have organized this annual event. Year 1 focused on hypothetical brand strategies. Year 2 involved real brands using funnel marketing. Year 3 challenged students to reboot legacy brands with zero budget constraints. We also completely implemented the event with technology: a custom vibe-coded Next.js and Firestore portal handled everything from information sharing, registration, and team management to status updates, automated WhatsApp/email notifications, crisis card displays, and storing password-protected presentation links.