Digital marketing refers to the practice of promoting products, services, or brands using various digital channels and technologies. It involves leveraging online platforms such as search engines, social media, email, websites, mobile apps, and other digital channels to reach and engage target audiences. The goal of digital marketing is to drive website traffic, generate leads, increase brand visibility, and ultimately achieve business objectives. It encompasses a wide range of strategies and tactics, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing, email marketing, and more. Digital marketing allows businesses to connect with their audience in a cost-effective and measurable way, leveraging the power of the internet to drive growth and success.